Your Social Media strategy has a big impact on how search engines rank your site. But you need to be active on Social Media for the right reasons (and great SEO will follow). Social Media allows you to deliver relevant content to your followers. Don't sell or post just to be posting. It's so important to think about your customers and what they would like read/see/watch on Social Media. It's not about you or SEO - it's about them!
SEO or Social Media?
Need a Speaker for Your Next Event?
A nationally known lecturer, Doug Allen has developed and delivered over 30 different seminars on E-Learning Technologies, Cloud Computing, Prezi Presentation Software and ePublishing. Doug has published two books, "Learning Guide to the Internet" (Sybex) and "Internet Explorer 5 At A Glance" (Microsoft Press). He has also authored several courses on a variety of personal computer technologies, including Internet Search Engines and HTML/Web Publishing.
Solutions That Work
If you need a new website, we make certain it's optimized for search engines and works on mobile devices. We don't just tell you about Twitter or Google+, we help you develop a complete social networking strategy. When it's time for your company to move to Cloud Computing, we help you decide between Google Apps and Microsoft Office 365 and we'll tell you when to use Rackspace or Bluehost instead of Amazon's Elastic Compute Cloud.
Website Design, Coding and Hosting for the Kansas City Symphony Chorus
Allens Consulting was contracted to replace an aging and unattractive website for this nationally known art organization, the Kansas City Symphony Chorus
A Site for Everyone
The Chorus website is a role-based, data-driven site that serves multiple audiences: the general public, the individual singers and the leaders of the chorus (including Artistic and Administrative Directors as well as Board Members). The public sees an attractive design that's easy to navigate, whether they are making a donation, finding a singer they know or just looking for the next performance. When a chorus member logs into the site, they get updates from the Directors and Section Leaders and have access to MIDI files, audio files and links to performances. Each singer manages his or her own account and the chorus no longer needs to keep track of addresses or other contact information. Section Leaders have tools to e-mail members of their section and a tool for recording attendance.
The site is responsive and works very well on desktop, tablet or smartphone.
The Process
Allens Consulting did the design, coding and currently is hosting the site on our servers. We worked continuously with key Chorus stakeholders to create the functionality they needed to move the site into the 21st century.
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